Take Action. Prevent Distraction.

Drop It And Drive® (DIAD) is a Traffic Injury Research Foundation education program focused on preventing distraction-related road user fatalities and injuries. DIAD distracted driving seminars for schools and workplaces are thought provoking and interactive, using science and real stories to engage communities in practicing safer road behaviours.

DIAD delivers corporate seminars that are customized to the environment, features and context of your specific workplace. Seminars are structured to be thought-provoking and interactive to maximize learning across administrators, managers and staff.

Science and real-life stories are shared to motivate safer behaviours in the workplace and at home, and participants are provided with practical strategies and tools to minimize distractions behind the wheel.

School presentations tailored to younger audiences are also available, and can be delivered in conjunction with a corporate seminar at no additional cost. Since 2010, DIAD has delivered seminars to more than 60,000 workers and youth across North America.

“A ‘must’ presentation for the educational system. Powerful and realistic scenarios that make the students believe in what could ultimately happen.” – LA Matheson Secondary School

“I would highly recommend to any school, municipality or corporation in Canada to have Drop It And Drive attend their organization to present to their students, staff or key stakeholders.” – City of Ottawa, Traffic Management and Operational Support Branch