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DIAD Program Brochure

Drop It And Drive® (DIAD) is a Traffic Injury Research Foundation (TIRF) education program focused on preventing distraction-related road user fatalities and injuries. TIRF is internationally recognized for its cutting-edge research, and delivery of objective, evidence-based knowledge to support the development, implementation, and evaluation of road safety programs, effective advocacy, and consultation. DIAD distracted driving seminars for workplaces and schools  are thought provoking and interactive, using science and real stories to engage communities in practicing safer road behaviours.

DIAD delivers corporate seminars that are customized to the environment, features and context of your specific workplace. Seminars are structured to be thought-provoking and interactive to maximize learning across administrators, managers and staff. DIAD works with employers to make the workplace safer and protect the health of their workforce.

“Completely different thought process when I got in my truck afterwards. I will be highly recommending this to other branches & organizations. The facts, cases and science all put together truly make an impact.” – DIAD seminar participant, Tolko Industries Ltd. trucking contractor group, Prince Albert, SK August 4, 2017

DIAD Managing Distractions Seminars Flyer

Managing Distractions Seminars

Science and real-life stories are shared to motivate safer behaviours in the workplace and at home, and participants are provided with practical strategies and tools to minimize distractions behind the wheel.

There are currently six Managing Distraction seminars offered, with additional seminar customization available to meet individual organizational needs:

  • Joint Worker / Supervisor
  • Coach Driver
  • Truck Driver
  • Driving Instructor
  • Health Professionals
  • Safety Conference

School presentations tailored to younger audiences are also available, and can be delivered in conjunction with a corporate seminar at no additional cost. Since 2010, DIAD has delivered seminars to more than 60,000 workers and youth across North America.

“A ‘must’ presentation for the educational system. Powerful and realistic scenarios that make the students believe in what could ultimately happen.” – LA Matheson Secondary School