The Co-operators PSA – Treat Driving Like It’s Your Job – won three Awards of Excellence: External Corporate Audio/Visual Communications; External Corporate Communications Campaign and Corporate Social Media from the Insurance Marketing & Communications Association (IMCA) Showcase Awards who have recognized excellence in marketing, advertising and communications in the insurance industry for 59 years.
National Highway Traffic Safety Administration (NHTSA)
The CCDD would like to thank the National Highway Traffic Safety Administration for permission to share their ‘No Big Deal’ PSA depicting the realities of a crash scene. Although the focus of this PSA is impaired driving, the realities of a crash scene are universal regardless of cause. Of concern, distracted driving fatalities have surpassed impaired driving fatalities in several jurisdictions across the country.
SGI (Saskatchewan Government Insurance)
Salt and Light Productions
As a qualifying education organization, Drop It And Drive® (an education program of the Traffic Injury Research Foundation) has been awarded the rights by Salt & Light Productions to use their powerful and effective series of PSA’s in order to help raise awareness about the risks of driving distracted.