Reducing mobile phone use while driving in South Australia

Akshay, V., Lambides, M., Cong, K., Dubey, S., and Sampson, S.
University of South Australia, Institute for Choice

This study investigated key factors that motivate an individual’s engagement in mobile phone use while driving using a choice-based methods approach. The objective of the study was to develop a set of tools and strategies that can be used by the Motor Accident Commission to inform intervention designs to reduce mobile phone use while driving.

Data were collected using an online survey from 413 South Australian residents (55.2% female) who owned a mobile phone and had reported driving a car at least once within the last two weeks. The survey was structured in four major sections. The first section included demographic questions required to achieve quota sampling. Section two investigated participants’ use of their mobile phone use while driving. Section three was designed to measure the level of agreement or disagreement among participants regarding their attitudes, perceived behavioural control, and normative beliefs. The final section included other demographic questions, such as the type of vehicle driven.

Results showed that 71% of participants received and answered at least one call while driving within the previous two weeks. Most participants (86%) reported that when they received a call, they compensated for their behaviour by pulling over and stopping the vehicle. When asked about impact of sanctions on their behaviour, the impact of fines was statistically significant for calling behaviours, but not texting behaviours. The impact of demerit points was statistically significant for all behaviours except initiating a phone call.

Reference
Vij, A., Lambides, M., Cong, K., Dubey, S., & Sampson, S. (2016). Reducing mobile phone use while driving in South Australia. University of South Australia.