Drop It And Drive® (DIAD) delivers both corporate and school seminars and are also frequent keynote speakers at safety conferences.

Corporate seminars are customized to the environment, features and context of your specific workplace. Seminars are structured to be thought provoking and interactive to maximize learning across administrators, managers and staff. Science and real-life stories are shared to motivate safer behaviours in the workplace and at home, and participants are provided with practical strategies and tools to minimize distractions behind the wheel.

School presentations tailored to younger audiences are also available, and can be delivered as stand-alone events or in conjunction with a corporate seminar at no additional cost. Since 2010, DIAD has presented to more than 60,000 workers and youth across North America.

Corporate Seminars (Book Now)

Distraction-related road user fatalities and injuries are fast overtaking all other forms of road-related deaths and injuries both on-the-job AND off-the-job. DIAD works with employers to make the workplace safer and protect the health of their workforce. Their experienced speakers help increase understanding of the types of distractions that are present in your workplace and the risks they pose. If a distracted driving policy has not yet been created for your workplace, DIAD can engage staff at all levels to recognize potential risks, facilitate discussion, and create a solid foundation to guide policy development. If a policy has been put in place, but more work is needed to implement and reinforce it through day-to-day operational practices, the DIAD team can work with managers and staff to identify achievable improvements, and share tools and strategies to build on existing practices.

“I think this presentation should be mandatory in the safety orientation of all workers in all companies.” – 2016 Western Conference on Safety

Key features of a corporate seminar include:

  • Describe new concepts to differentiate between visual, manual, auditory and cognitive distractions;
  • Define the scope of distraction-related activities and the impact of distraction on the workforce;
  • Address risk management in relation to workplace distractions;
  • Raise awareness that collisions are preventable and not “accidents,” and that drivers are responsible for choices made at the wheel;
  • Re-define safe driving belief systems and transition experienced, complacent drivers towards increased understanding, acceptance and compliance;
  • Share vital information in an engaging, professional, non-confrontational manner;
  • Explore differences in learning styles and preferred training tools for new workers (Millennial generation) versus current workforce; and,
  • Discuss best practices and provide workers and supervisors with the facts and evidence to implement or adjust workplace policies to increase worker and community safety.


For a unique 3.5-hour presentation, there is a fixed fee structure starting at $2,500 that includes a customization component, pre- and post-seminar surveys, presentation delivery, analysis of survey results, and outcome report. Travel expenses are costed separately.

Payment of 50% of seminar and travel costs is due at the time of booking and 50% upon delivery of the seminar. TIRF is a registered charity and works closely with clients to accommodate budgets as is feasible.

Seminar Customization

Seminars can also be tailored to accommodate a compressed presentation length, or extended presentation format to meet the needs of individual clients. In these instances, fees are contingent on presentation length, audience size, requests for online vs printed forms, and, travel requirements.

“This message needs to be delivered to all. Program should be mandatory for new drivers, if not all drivers at renewal time. Thank you for making a difference in the way I will think about driving. Great, great presentation.” – FortisBC

School Seminars (Book Now)

Our focus for school seminars is to provide students with the science of ‘how and why’ distracted driving, and distracted walking, is risky behaviour. Taking a reality-based approach, we also discuss, through sharing personal stories, the real consequences of a moment’s distraction. At the end of each seminar we want students to feel empowered, through increased knowledge and understanding, to be road safety ambassadors within their families, school and community.

“A ‘must’ presentation for the educational system. Powerful and realistic scenarios that make the students believe in what could ultimately happen.” – LA Matheson Secondary

To inquire about booking a school or corporate seminar, contact us via email at or call toll-free (877) 238-5235

Corporate Clients: