The Road Safety Monitor 2011: Distracted Driving Trends

Marcoux, K.D.; Vanlaar, W.G.M; Pontone, A.M.
Traffic Injury Research Foundation

This fact sheet summarized national results from The Road Safety Monitor (RSM), 2011 on distracted driving in Canada. The objective of this survey was to assess the frequency and length of cell phone use among Canadians while driving, and to determine where the issue of distracted driving sits on the public agenda in 2011. The RSM is an annual public opinion survey conducted by the Traffic Injury Research Foundation (TIRF) under sponsorship from the Brewers Association of Canada and Transport Canada. The survey takes the pulse of the nation on key road safety issues by means of a telephone and on-line survey of a random, representative sample of Canadian drivers.

Results revealed that fewer Canadians reported talking on their hand-held phone in 2011 than in 2010. The data indicated that phone usage while driving had increased between 2001 and 2006. In this same time period, the percentage of people that used their phone while driving for 10 minutes or less increased, while the percentage of people that used their phone 30 minutes or more decreased. In comparison to 2011, these trends continued and there was an increase in phone usage of 10 minutes or less and a decrease in phone usage or 30 minutes or more while driving. In addition, while there was an increase in concern about distracted driving from 2010 to 2011, there was not enough data from previous years to determine whether this was a trend. More survey results are need to draw conclusions about trends.

Marcoux, K. D., Vanlaar, W. G., & Robertson, R. D. (2012). The road safety monitor 2011: Distracted driving trends. Traffic Injury Research Foundation: Ottawa, ON.