Thought-provoking, interactive workplace safety programs
Drop It And Drive® (DIAD) is a Traffic Injury Research Foundation (TIRF) education program focused on preventing distraction-related road user fatalities and injuries and increasing awareness of the risks of distraction in the workplace.
In operation since 2010, DIAD delivers corporate seminars customized to your work environment, workforce & operational practices. Participants are provided with practical strategies and tools to minimize distractions behind the wheel. Employers are provided with practical tools to engage employees through education, best practices, and prevention strategies to reduce distraction.
Distraction-related road user fatalities and injuries are fast overtaking all other forms of road-related deaths and injuries both on-the-job AND off-the-job.
Corporate clients are offered the opportunity to sponsor a youth presentation in their community with programs available for all grades. Corporate clients are promoted as the presentation sponsor at no additional cost and are provided with a digital marketing image to promote their support of the youth event. Clients are also recognized for their sponsorship during the school presentation and presented with a certificate of recognition. This helps create a community-based approach to road safety protecting the workforce, their younger family members and neighbours.
Corporate clients include:
- 2016 Western Conference on Safety – Pacific Safety Center Ltd., Hyatt Regency Hotel, Vancouver, BC
- BC Forest Safety Council – British Columbia
- Canfor – Vanderhoof, Prince George & Houston, BC
- Coalition for Safer Alberta Roads – Alberta, Canada
- Excel Transportation – Prince George, BC
- Forest Practices Board – Victoria, BC
- FortisBC – Kamloops & Burnaby, BC
- Hydro Ottawa – Ottawa, ON
- Interfor – Kamloops, BC
- Jacobs/Chemetics Inc. – Vancouver, BC
- Ministry of Forests, Lands and Natural Resource Operations – Richmond, BC
- Norbord Inc. – Grande Prairie, AB
- Northern Mat & Bridge LP – Grande Prairie, AB
- OC&C Construction – Lakewood, CA USA
- Ontario Northland – North Bay, ON
- Partners in Community Nursing – Whitby, ON
- PennWest Exploration – Slave Lake, AB
- PRT Growing Services Ltd – Vancouver, BC
- Semex – Chicago, IL USA
- The Co-operators – Regina, SK; Guelph and Burlington, ON
- The Seegmiller Group of Companies – Kitchener, ON
- TimberWest – Nanaimo, BC
- Tolko Industries Ltd. – Williams Lake, Quesnel, Merritt, Lumby & Kamloops, BC; Slave Lake & High Level, AB
- Walker Aggregates Inc. – Niagara Falls, ON
- Walker Industries Holdings Ltd. – Niagara Falls, ON
- Western Forest Products – Port Hardy & Campbell River, BC
- Weyerhaeuser – Princeton, BC & Hudson Bay, SK
Applicable industries:
| Workplace & road safety conferences | Utilities |
| Forestry | Fleets |
| Oil & gas | Coach & public transit |
| Mining | Taxi |
| Trucking | Public health & health professionals |
| Heavy equipment | Driving schools |
| Transportation – goods & people | High-tech |
| Municipalities | Road/outside sales |
| Provincial and federal government | Real estate |
“Completely different thought process when I got in my truck afterwards. I will be highly recommending this to other branches & organizations. The facts, cases and science all put together truly make an impact.” DIAD seminar participant, Tolko Industries Ltd. trucking contractor group, Prince Albert, SK August 4, 2017
“Great seminar, great refresher of the issues and what distracted driving can mean. It’s not just texting or hand-held devices but a whole lot more.” DIAD seminar participant, Ontario Northland, North Bay, ON April 9-12, 2018
“I think this presentation should be mandatory in the safety orientation of all workers in all companies.” 2016 Western Conference on Safety
To inquire about booking a corporate seminar, contact us via email at diad@tirf.ca or call toll-free (877) 238-5235
